/* AJC Groupe - case study pages. Inherits the v8 homepage system. */
:root{
  --gold:#C7963F; --gold-d:#AB8032; --gold-deep:#A57B28;
  --ink:#131313; --cream:#FBF8F1; --pill-bg:#F7EFDD; --pill-bd:#E3CD9C;
  --dark:#0E0D10; --line:rgba(17,17,17,.08);
  --ease:cubic-bezier(.22,.61,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,sans-serif;background:#fff;color:#3c3c3c;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{text-decoration:none;color:inherit}
.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.narrow{max-width:840px;margin:0 auto}
h1,h2,h3,h4{font-family:'Plus Jakarta Sans',sans-serif;color:var(--ink)}
.grad{background:linear-gradient(100deg,#C7963F 10%,#E8C275 50%,#AB8032 90%);-webkit-background-clip:text;background-clip:text;color:transparent}
.kicker{display:inline-block;background:#fff;border:1px solid var(--line);color:#6b6257;border-radius:100px;padding:7px 18px;font-size:11.5px;font-weight:700;letter-spacing:2.2px;text-transform:uppercase;box-shadow:0 4px 14px rgba(40,30,10,.05)}
.eyebrow{display:inline-block;background:var(--pill-bg);border:1px solid var(--pill-bd);color:var(--gold-deep);border-radius:100px;padding:8px 20px;font-size:11.5px;font-weight:700;letter-spacing:2px;text-transform:uppercase}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:9px;background:linear-gradient(to bottom,var(--gold),var(--gold-d));color:#fff;font-weight:700;font-size:15px;letter-spacing:.2px;padding:16px 32px;border-radius:100px;box-shadow:0 12px 28px rgba(171,128,50,.32);transition:transform .22s var(--ease),box-shadow .22s var(--ease),filter .22s var(--ease);position:relative;overflow:hidden}
.btn::after{content:'';position:absolute;top:0;left:-80%;width:50%;height:100%;background:linear-gradient(105deg,transparent,rgba(255,255,255,.35),transparent);transform:skewX(-20deg);transition:left .55s var(--ease)}
.btn:hover{transform:translateY(-2px);filter:brightness(1.05);box-shadow:0 18px 38px rgba(171,128,50,.4)}
.btn:hover::after{left:130%}
.btn-ghost{background:#fff;color:var(--ink);border:1.5px solid var(--line);box-shadow:0 6px 18px rgba(40,30,10,.06)}
.btn-ghost:hover{filter:none;border-color:var(--pill-bd);box-shadow:0 10px 24px rgba(40,30,10,.1)}
.btn-sm{padding:11px 22px;font-size:13.5px}
.micro{font-size:13.5px;color:#8a8177;margin-top:14px}

/* nav */
.navbar{position:fixed;top:14px;left:0;right:0;z-index:60;pointer-events:none}
.nav-pill{pointer-events:auto;max-width:1080px;margin:0 auto;background:rgba(255,255,255,.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border:1px solid var(--line);border-radius:100px;box-shadow:0 10px 34px rgba(40,30,10,.1);display:flex;align-items:center;justify-content:space-between;height:62px;padding:0 12px 0 26px}
.nav-logo img{height:26px}
.nav-right{display:flex;align-items:center;gap:24px}
.nav-link{font-weight:700;font-size:14.5px;color:#333}
.nav-link:hover{color:var(--gold-d)}
@media (max-width:1120px){.nav-pill{margin:0 16px}}

/* hero */
.cs-hero{background:linear-gradient(180deg,#fff 0%,#fff 58%,var(--cream) 100%);padding:132px 0 84px;text-align:center;position:relative;overflow:hidden}
.cs-hero::before{content:'';position:absolute;inset:0;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E");opacity:.03;pointer-events:none}
.crumb{font-size:13.5px;color:#8a8177;font-weight:600;margin-bottom:22px}
.crumb a:hover{color:var(--gold-d)}
.cs-hero h1{font-weight:800;font-size:clamp(32px,4.2vw,56px);line-height:1.07;letter-spacing:-1.6px;max-width:900px;margin:22px auto 0}
.cs-sub{color:#5a5a5a;font-size:clamp(17px,1.5vw,21px);line-height:1.5;max-width:640px;margin:20px auto 0}
.cs-sub b{color:var(--ink)}

/* video */
.vwrap{position:relative;max-width:860px;margin:46px auto 0}
.vwrap::before{content:'';position:absolute;left:50%;top:52%;transform:translate(-50%,-50%);width:130%;height:120%;background:radial-gradient(closest-side,rgba(199,150,63,.22),transparent 72%);pointer-events:none}
.frame{position:relative;background:#fff;border:1px solid var(--line);border-radius:20px;padding:10px;box-shadow:0 30px 80px rgba(40,30,10,.16)}
.browser-bar{height:30px;display:flex;align-items:center;gap:6px;padding:0 10px}
.dot{width:9px;height:9px;border-radius:50%;background:#E4DDCB}
.video-frame{position:relative;aspect-ratio:16/9;background:#000;cursor:pointer;border-radius:12px;overflow:hidden}
.video-frame img{width:100%;height:100%;object-fit:cover}
.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:92px;height:60px;background:linear-gradient(to bottom,var(--gold),var(--gold-d));border-radius:10px;box-shadow:0 12px 30px rgba(0,0,0,.4);transition:transform .22s var(--ease)}
.video-frame:hover .play{transform:translate(-50%,-50%) scale(1.07)}
.play::after{content:'';position:absolute;top:50%;left:50%;transform:translate(-40%,-50%);border-style:solid;border-width:11px 0 11px 18px;border-color:transparent transparent transparent #fff}
.vcap{font-size:13.5px;color:#8a8177;margin-top:16px}

/* stat bar */
.cs-stats{background:var(--cream);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:44px 0}
.cs-stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.cstat{background:#fff;border:1px solid var(--line);border-radius:16px;padding:26px 22px;text-align:center;box-shadow:0 12px 34px rgba(40,30,10,.06)}
.cstat-v{font-weight:800;font-size:clamp(26px,3vw,34px);letter-spacing:-1px;color:var(--gold-d);line-height:1.05}
.cstat-v sup{font-size:.5em;top:-.55em;position:relative;font-weight:700}
.cstat-l{font-size:12px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:#8a7f6d;margin-top:9px;line-height:1.4}

/* body sections */
.cs-body{padding:84px 0 20px;background:#fff}
.cs-sec{margin-bottom:64px}
.cs-sec > h2{font-weight:800;font-size:clamp(24px,2.8vw,34px);letter-spacing:-1px;line-height:1.15}
.cs-sec > h2 + p,.cs-sec > p{margin-top:16px}
.cs-label{display:block;font-weight:700;font-size:12px;letter-spacing:2.2px;text-transform:uppercase;color:var(--gold-deep);margin-bottom:14px}
.cs-sec p{font-size:17px;line-height:1.72;color:#454545}
.cs-sec p + p{margin-top:14px}
.cs-sec p b{color:var(--ink)}

.bul{list-style:none;margin-top:22px;display:grid;gap:13px}
.bul li{position:relative;padding-left:32px;font-size:16.5px;line-height:1.65;color:#454545}
.bul li b{color:var(--ink)}
.bul li::before{content:'';position:absolute;left:2px;top:9px;width:14px;height:14px;border-radius:50%;background:linear-gradient(to bottom,var(--gold),var(--gold-d));box-shadow:0 3px 8px rgba(171,128,50,.35)}

/* profile grid */
.profile{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:26px}
.pcell{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px;box-shadow:0 10px 30px rgba(40,30,10,.05)}
.pcell h4{font-size:11.5px;font-weight:700;letter-spacing:1.8px;text-transform:uppercase;color:#8a7f6d;margin-bottom:9px}
.pcell p{font-size:16px;line-height:1.6;color:#3c3c3c}

/* numbered blocks */
.steps{counter-reset:s;margin-top:28px;display:grid;gap:16px}
.step{counter-increment:s;position:relative;background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px 26px 24px 74px;box-shadow:0 10px 30px rgba(40,30,10,.05);transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.step:hover{transform:translateY(-2px);box-shadow:0 18px 42px rgba(40,30,10,.09)}
.step::before{content:counter(s);position:absolute;left:24px;top:24px;width:34px;height:34px;border-radius:50%;background:linear-gradient(to bottom,var(--gold),var(--gold-d));color:#fff;font-weight:800;font-size:15px;display:flex;align-items:center;justify-content:center;box-shadow:0 6px 16px rgba(171,128,50,.32)}
.step h3{font-size:18px;font-weight:700;letter-spacing:-.3px;margin-bottom:7px}
.step p{font-size:16px;line-height:1.65;color:#4a4a4a}

/* results split */
.rsplit{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:26px}
.rbox{background:linear-gradient(180deg,#FDFAF3,#F6EEDC);border-radius:18px;padding:30px 28px;position:relative}
.rbox::before{content:'';position:absolute;inset:0;border-radius:18px;padding:1.5px;background:linear-gradient(140deg,rgba(199,150,63,.65),rgba(199,150,63,.12) 45%,rgba(199,150,63,.5));-webkit-mask:linear-gradient(#fff 0 0) content-box,linear-gradient(#fff 0 0);-webkit-mask-composite:xor;mask-composite:exclude;pointer-events:none}
.rbox h3{font-size:13px;font-weight:700;letter-spacing:1.8px;text-transform:uppercase;color:var(--gold-deep);margin-bottom:16px}
.rbox .bul li::before{width:11px;height:11px;top:10px}
.rbox .bul li{padding-left:26px;font-size:16px}
.rbox .bul{margin-top:0}

/* pull quote */
.pull{background:var(--cream);padding:76px 0}
.pull blockquote{font-weight:700;font-size:clamp(21px,2.5vw,32px);line-height:1.36;letter-spacing:-.6px;color:var(--ink);text-align:center}
.pull blockquote .hl{color:var(--gold-d)}
.pull .who{margin-top:26px;text-align:center}
.pull .tava{width:52px;height:52px;border-radius:50%;margin:0 auto 14px;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:17px;color:#fff;background:linear-gradient(135deg,var(--gold),var(--gold-d))}
.pull .who b{display:block;font-size:16px;color:var(--ink)}
.pull .who span{font-size:14px;color:#8a8177}

/* timeline */
.tl{margin-top:28px;border-left:2px solid var(--pill-bd);padding-left:0}
.tl-item{position:relative;padding:0 0 26px 30px}
.tl-item::before{content:'';position:absolute;left:-9px;top:6px;width:16px;height:16px;border-radius:50%;background:#fff;border:3px solid var(--gold)}
.tl-item:last-child{padding-bottom:0}
.tl-when{font-size:11.5px;font-weight:700;letter-spacing:1.8px;text-transform:uppercase;color:var(--gold-deep)}
.tl-item h3{font-size:17px;font-weight:700;margin:5px 0 5px}
.tl-item p{font-size:16px;line-height:1.62;color:#4a4a4a}

/* other cases */
.more{background:#fff;padding:84px 0 90px;border-top:1px solid var(--line)}
.sec-head{text-align:center;max-width:640px;margin:0 auto 46px}
.sec-head h2{font-weight:800;font-size:clamp(26px,3.2vw,42px);letter-spacing:-1.2px;line-height:1.1;margin-top:16px}
.sec-head p{color:#6b6257;font-size:17px;margin-top:14px}
.mgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.mcard{display:block;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 12px 34px rgba(40,30,10,.07);transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.mcard:hover{transform:translateY(-4px);box-shadow:0 22px 52px rgba(40,30,10,.13)}
.mcard-thumb{position:relative;aspect-ratio:16/9;background:#000}
.mcard-thumb img{width:100%;height:100%;object-fit:cover;opacity:.94}
.mcard-thumb .vplay{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:58px;height:40px;background:linear-gradient(to bottom,var(--gold),var(--gold-d));border-radius:9px;box-shadow:0 10px 24px rgba(0,0,0,.4)}
.mcard-thumb .vplay::after{content:'';position:absolute;top:50%;left:50%;transform:translate(-40%,-50%);border-style:solid;border-width:8px 0 8px 13px;border-color:transparent transparent transparent #fff}
.mcard-b{padding:22px 22px 24px}
.mcard-tag{font-size:11px;font-weight:700;letter-spacing:1.6px;text-transform:uppercase;color:#8a7f6d}
.mcard-b h3{font-size:18px;font-weight:700;letter-spacing:-.3px;margin:9px 0 8px;line-height:1.25}
.mcard-b p{font-size:14.5px;color:#6b6257;line-height:1.55}
.mcard-go{margin-top:14px;font-size:13.5px;font-weight:700;color:var(--gold-d)}

/* final + footer */
.final{padding:92px 0;text-align:center;background:var(--cream)}
.final h2{font-weight:800;font-size:clamp(28px,3.4vw,44px);letter-spacing:-1.2px;max-width:720px;margin:0 auto}
.final .lead{color:#5a5a5a;font-size:18px;max-width:600px;margin:18px auto 34px}
.disclaimer{max-width:840px;margin:44px auto 0;font-size:12.5px;line-height:1.7;color:#9a917f;text-align:left;border-top:1px solid var(--line);padding-top:22px}
.disclaimer b{color:#7a7264}
footer{background:var(--dark);color:rgba(255,255,255,.72);padding:72px 0 0}
footer img{height:28px}
.foot{display:grid;grid-template-columns:2fr 1fr 1fr;gap:52px;padding-bottom:52px}
.foot-brand p{font-size:15px;line-height:1.65;margin-top:18px;max-width:340px}
.foot-legal{margin-top:20px;font-size:13px;line-height:1.7;color:rgba(255,255,255,.5)}
.foot-legal b{color:rgba(255,255,255,.78)}
.foot-col h4{color:#fff;font-size:12.5px;font-weight:700;letter-spacing:1.8px;text-transform:uppercase;margin-bottom:16px}
.foot-col a{display:block;font-size:15px;padding:5px 0}
.foot-col a:hover{color:var(--gold)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding:24px 0;font-size:13px;color:rgba(255,255,255,.4)}

.rv{opacity:0;transform:translateY(18px);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}}

/* sticky mobile CTA */
.mcta{display:none}
@media (max-width:960px){
  .cs-stats-grid{grid-template-columns:1fr 1fr}
  .profile,.rsplit{grid-template-columns:1fr}
  .mgrid{grid-template-columns:1fr}
  .foot{grid-template-columns:1fr;gap:34px}
}
@media (max-width:760px){
  .cs-hero{padding:112px 0 60px}
  .nav-link{display:none}
  .cs-body{padding-top:56px}
  .cs-sec{margin-bottom:48px}
  .pull,.more,.final{padding-top:60px;padding-bottom:64px}
  .play{width:74px;height:48px}
  .step{padding:22px 20px 22px 20px}
  .step::before{position:static;margin-bottom:12px}
  .mcta{display:block;position:fixed;left:0;right:0;bottom:0;z-index:70;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.95);backdrop-filter:blur(10px);border-top:1px solid var(--line)}
  .mcta .btn{width:100%;justify-content:center;padding:16px 20px}
  footer{padding-bottom:76px}
}