What AJC runs
Research, campaign, creative, application and tracking.
The work begins with one product, one target market and one commercial result.
About AJC Groupe
Acquisition built around the manufacturer's sales team.
AJC finds and qualifies direct clients or distribution partners. The manufacturer makes the commercial decision.
One manufacturer focus. Two campaign paths.
A direct buyer and a distributor require different reasons to respond and different evidence before the handoff.
What sales runs
Evaluation, quotations and the agreement.
Technical reviewSamples and demonstrationsCommercial negotiationFulfilment
A manufacturer on camera
“It takes a lot of time to find even one client who is kind of warm. What changed is that clients are now coming to me.”
Chris, international sales at BaltBrand.
Read the full case studyFour operating rules.
Define qualified first
Need, economics and timing for a client. Coverage, customer base and route to market for a partner.
Report beyond the form
Meetings, quotations, evaluations, agreements and cash matter more than raw lead count.
Keep roles explicit
AJC owns acquisition. The manufacturer owns the deal and fulfilment.
Decline bad-fit work
No proven product, no capacity or no sales owner means the campaign is premature.
Start with the product and the sales goal.
The application separates direct clients from distribution partners before a call is offered.
