Need and use case
A relevant product requirement from a real company and named contact.
Fit and terms
The promise is a defined job, not a universal lead number.
The product, market, growth path, qualification and ownership are agreed before a campaign starts.
Qualified depends on the route to market.
Coverage and capability
Relevant customers, territory or portfolio fit from a real company.
Economics and timing
Expected order value or budget, purchase deadline and willingness to speak with sales.
Model and timing
Route to market, evaluation timing and willingness to review the product commercially.
What is written into scope.
AJC responsibility
Research, positioning, campaign, creative, application, routing, follow-up and source tracking.
Manufacturer responsibility
Accurate product input, a sales owner, technical evaluation, quotations, negotiation and outcome reporting.
Campaign definition
One chosen market, one growth path and the exact facts an applicant must provide.
Reporting definition
Spend, applications, qualified applications and downstream commercial outcomes.
The limits matter
What AJC does not promise.
Signed contracts or guaranteed revenue
No. The manufacturer controls product fit, price, delivery, negotiation and the agreement.
The same volume in every market
No. Buyer pools and partner pools vary by product, country and route to market.
A public 15+ partner guarantee
No. The old buyer-enquiry number is not evidence for fifteen qualified distributors, dealers or installers.
Category exclusivity as standard
No exclusivity is presented as standard. Any approved market restriction must be written into the specific agreement.
A call desk for every applicant
No blanket calling or booking service is promised. Routing and sales ownership are set in scope.
Google Ads as a standard component
No. Search is named only when it is included and operationally owned in a specific scope.
Check whether the inputs support a campaign.
Clear-fit applicants can choose one 25-minute call. Unclear cases go to manual review.
